Pulling Back the Curtain:
For the professional Santa & Mrs Claus, the work never ends. It truly is a year-round endeavor. January isn’t just about long winter naps and basking in the glow of an amazing season. So what does a Claus do after the annual grand world tour?
Certainly rest is a part of it. But this Santa and Mrs Claus are quite busy. We are
1. Renewing our business licenses.
2. Organizing photos and release forms.
3. Wrapping up our event logs to help us get better with each year, and getting to know our repeat customers better with each year.
4. Sending out thank you notes.
5. Collecting reviews and rebooking next season’s clients.
6. Dry cleaning, mending, and repairing suits, polishing and conditioning our leathers.
7. Planning this year’s budget for marketing, upgrades, web hosting, and more, and planning our calendar for training and other events.
8. Preparing for the arrival of the Huntsville Easter Bunny.
9. Revamping our website and socials, improving search engine optimization and more.
10. Preparing our taxes (even Santa and Mrs Claus are not exempt). 
And that’s only about half of our to do list this month! Not to mention making toys and training new reindeer!
But we wouldn’t change it. Happy New Year everyone!
—Craig Cringle
Santa Craig Cringle brings warm-hearted storytelling and traditional Christmas charm to families and events across North Alabama. He shares behind-the-scenes tips and reflections to help families create magical memories.
