The Comfortable Choice
When organizations face a crossroads, they almost always have two options in front of them: the comfortable choice and the necessary one.
Blog
Why Volunteer Organizations Break in Public
The last few days were exhausting. Not because of one decision or one disagreement – but because everything seemed to surface at once. Old frustrations came back up. New arguments piled on. Conversations crossed instead of connected. At some point,…
Why I’m Running for the IBRBS Board
Stewardship, Standards, & the Future of the Craft The IBRBS Board is the elected leadership body that guides the organization in support of its mission and tenets – which include upholding the spirit of Christmas, fostering goodwill, promoting a positive…
When the Role Is Bigger Than Life
Most of the year, I still look like Santa. Not because I’m performing - but because this is the season I’m in, and the role doesn’t end when the suit comes off.
Becoming Santa Was Never the Point: My Personal Origin Story
A personal origin story about becoming Santa, belief, responsibility, and the quiet work of stewardship behind the role.
Protecting Belief Long After the Moment
What the Work Actually Is Santa and Mrs. Claus work carries a quiet tension that most people never notice. The choices made in protecting belief over time often make the moment itself smaller. Quieter. Less exciting. And that can feel…
IBRBS Was Built for a Different Era – and That Matters Now
A reflection on how the craft of Santa Claus is being reshaped by technology, globalization, and changing professional realities - and what that means for organizations built in a different era.
When Preparation Doesn’t Count – A Leadership Problem
Preparation is quiet work. This article examines leadership standards, how systems signal readiness, and what happens when preparation no longer counts.
Claus Community Stewardship: Leaving a Legacy of Excellence
As one season comes to a close and goals and objectives begin to take shape for the next, it is worth pausing to reflect on what we carry forward, and what we put to rest. A First Season and a…
A Word of Thanks as the 2025 Season Ends
A season-ending reflection from Santa Craig Cringle and That Filipina Mrs. Claus - Aila Cringle on stewardship, faith, preparation, and the trust placed in preserving the magic of Christmas.
Looking Ahead to 2026: A State of the Magic
A thoughtful look at how we’re refining our process, honoring continuity, and preparing for the future of Santa and Mrs. Claus experiences - without losing what makes the magic feel real.
Burnout Is Not a Badge of Honor | Why Clauses Say No, Part 2
Burnout is not a badge of honor. It erodes judgment, family life, and long-term sustainability. Why Clauses say no — and why margin matters.